Can we all just stop pretending? When parents say, “We just want the best opportunity for our kid,” they usually don’t mean that. What they really mean is D1 or nothing
It’s everywhere. On the courts. In the academies. In the group chats. Parents casually throwing out names like Duke, Stanford, Florida. Playing russian roulette with the college search, as if they’re just out there handing out scholarships to anyone.
You know what that mindset gets most families?
Nada. Nothing. No offer. No leverage. No plan. Just wasted time, false hope, and a very confused kid wondering what went wrong, frustrated with their recruitment rather than enjoying the fact that he could appreciate the interest he could receive from better fit options.
D1 Isn’t just a dream, it could be a distraction.
Let me say this clearly:
D1 isn’t the problem. The obsession with D1 is the problem.
When your entire strategy is built around reaching that “label”, you stop paying attention to what actually matters. Fit.
Again, for the people in the back, let me say the word that matters most in this entire process:
Fit.
It’s short, simple, and underrated. As someone who learned English as a second language, I love words like that. Easy to say, clear in meaning, and in this case, absolutely essential.
Yet, somehow, it’s the word most people ignore.
When we have the label-chasing-D1-or-die mentality, you will ignore programs that are a better fit. You waste months chasing coaches who aren’t watching.
You send your kid into a process that feels more like a competition than a journey.
You know what is worse? You start making every decision, tournament schedules, training programs, even academics, based on chasing this imaginary version of success.
“My kid could go D1.”
Sure. Maybe. But so could a thousand others. The real question is: what makes your kid needed by that D1 program?
That’s the part families often miss. Coaches aren’t recruiting based on potential or ambition. They’re recruiting based on fit, that same word most people forget about as soon as they fall in love with a logo.
They’re looking at the whole picture: athletic ability, grades, maturity, roster needs, scholarship limits, admissions, and timing. It’s not personal. It’s business. And being “pretty good” isn’t enough to move the needle.
Being good isn’t enough. Being ranked isn’t enough. Showing at a tournament isn’t enough. Practicing against a 11 UTR and “almost beating them”... guess what… isn't enough.
Coaches are looking for someone who solves a problem for their team, not just someone who “deserves a shot.”
Let’s go back to Fit.
Fit isn’t always sexy. It’s not going viral on Instagram. You’re not putting “Great match for a D2 roster with a strong accounting program” on a t-shirt. But still, fit remains everything.
We work with hundreds of athletes every year. The ones who are thriving now aren’t the ones who signed to the most famous school. They’re the ones who made the smartest decision.
They’re playing. They’re growing. They’re graduating with momentum and no regrets.
You know what they didn’t care about? Where everyone else was going.
They focus on what is important for them. They found the school from their fit that wanted them, prioritized them, and built a real path around them.
That’s what the families chasing “D1 or nothing” don’t see until it’s too late.
The moment parents realize that the recruiting process isn’t just about schools or scholarships, It’s about your child and what they want from their four years in college. Once parents understand that, everything changes.
What message are you sending when you say, “This isn’t good enough unless it’s the label famous D1”?
Are you setting them up to be confident, adaptable, and focused? Or are you telling them their worth depends on the logo they wear? This obsession with status over substance? I have seen it break kids.
We’ve seen kids with incredible offers feel like failures, so blinded by insane expectations they can’t even appreciate what’s in front of them.
They start comparing everything. They lose joy in the game. They hide the offers they do get because they’re “not good enough.” They feel like they failed, even when they didn’t. That’s not motivation. That’s pressure disguised as pride.
What if we focused on where your kid could grow, play, and succeed for the next four years?
What if you stopped worrying about what sounds good at dinner parties and started building a plan that actually works?
What if you had five offers in hand from schools that fit what you are all looking for, that wanted your kid, instead of chasing one logo that never responded?
That’s how real recruiting works. That’s how kids win. Want help figuring that out?
Let’s build a strategy that isn’t about chasing names, but about finding the one that fits. You’ll feel better. Your kid will thrive, and you won’t be left wondering what could’ve been.